Phubbing is the situation in which the individual distracts his attention and perception from interpersonal communication and deals with the smart phone while communicating with other individuals. This research was conducted to examine the factors affecting the concept of Phubbing in individuals working in the banking sector. In the study, a total of 391 individuals, of which 122 women (31.2%) and 269 men (69.8%), participated voluntarily. SPSS 21 program was used in the analysis of the data, While Phubbing (Sociotelism), "Smartphone Addiction", "Internet Addiction", "Fear of Loss Attitude" and "Self-Control Attitude" scales was used as data collection tools in the research. According to the data analysis, firstly, after examining values based on the skewness and kurtosis values for the normality test, it was determined that the distribution was normal. After this stage, T-Test and One-Way Anova were used to determine the differences between demographic variables. As a result of Anova analysis, Post-Hoc Tukey test was used to determine the difference between groups. In addition, to determine the relationships between the variables, Pearson Product- Moment Correlation analysis was used while Multiple Linear Regression analysis was used to determine the power of the independent variable in predicting the dependent variable. As a result of the findings obtained within the scope of the research, it was determined that there was a significant difference between the groups in demographic variables. However, it was also found that smartphone addiction, internet addiction and fear of loss has significantly predicted the concept of phubbing and explained 36% of the variance.
Sociotelism, Mobile Neglect, Smartphone Use, Social Relationship, Fear of Missing Out.